- In the last five years alone sales of home baking products have risen by a massive 25% to reach £429 million this year
- Food prices are soaring at the fastest rate for 15 years
- After the cost of a bought loaf rose by 20 per cent to over £1 in the last year, a home-made loaf can now cost as little as a third of the shop price tag
- A bag of flour has only risen by five per cent on average - and in Tesco an own-brand 1.5kg bag of strong white bread flour is the same price today, 48p, as it was a year ago
- Food prices are soaring at the fastest rate for 15 years
- After the cost of a bought loaf rose by 20 per cent to over £1 in the last year, a home-made loaf can now cost as little as a third of the shop price tag
- The home-made loaf boom follows a surge in the popularity of bread-making machines, with sales up 57 per cent as families protect themselves against soaring food bills
- At Asda, where the range of home baking products and appliances has been expanded to meet growing demand, sales are up 30 per cent for bun trays, 35 per cent for mixing bowls, 74 per cent for aprons and 112 per cent for electronic scales
- Baking staples are also in high demand. Yeast sales are up 67 per cent, cake mixes 15 per cent, flour 14 per cent and dried fruit nine per cent
- The figures support earlier predictions that the home baking market will grow by 28 per cent to reach almost £550 million by 2011
- Over the next 5 years MINTEL expects the market to grow by an estimated 28% to reach almost £550 million by 2011, crashing through the half billion pound mark as soon as 2009
- "There appears to be a certain nostalgia and sentiment associated with home baking, as it is something people remember from days gone by. The home baking sector has clearly experienced something of a revival, despite the image of 21st Century consumers being time-pressed, convenience food devotees." senior market analyst at MINTEL
- "The government's initiative to introduce cooking lessons into all schools by September 2008, should help market growth and ensure that school leavers are able to pass on cooking skills to the next generation. The current popularity of home baking looks set to continue, but the market will need ongoing investment by suppliers in new products to maintain the high levels of interest."
- Today, almost half of shoppers are baking from scratch, with cakes proving to be the most popular option
- The vogue for home baking has undoubtedly been helped by easy to use home baking products such as cake and flour mixes and ready made pastry
- Sales of mixes have been selling like hot cakes, having grown by an impressive 34% between 2001 and 2006, compared to just 8% growth in the shop bought cakes market
- Another factor which has benefited the home baking market has been the trend towards premium ingredients
- Despite the focus on healthy eating, consumers are looking for indulgent and luxurious products to use in home baking and suppliers are responding with the launch of more premium raw ingredients and baking mixes
- "As many consumers are tending to bake for special occasions, they are less concerned about watching the calories, but opt for the best quality ingredients available. They take pride in having baked and appreciate the freshness of the fruits of their labour. As such, sales of premium quality ingredients are likely to continue to thrive"
- Official statistics show the market is up nearly 20% in the last year alone, which is impressive in the current economic climate
- The home baking sector is now worth £645m, having almost doubled in the last 5 years
- 41% of Brits bake at least once a fortnight
- The average consumer eats home-baked goods 4.6 times
The Great British Bake Off
- TV series The Great British Bake Off is thought to be behind the staggering increase in the sale of baking-related goodies. Since series two of the show aired last month, sales of baking trays have increased by 25 per cent and baking ingredients are up 10 per cent
- Just last week, shoppers bought 23,000kg (50,706lb) of flour, 2,200kg (4,850lb) of marzipan, 360 litres (630 pints) of vanilla extract and 15,000 bottles of food colouring, according to supermarket Morrisons
- Sales of traditional cake stands are also sky high, up 207 per cent on this time last year – the biggest rise of all baking equipment, according to Debenhams
- New bakers have paid attention to Mary and Paul, investing in essential kitchenware such as food mixers, baking trays, measuring jugs, scales and oven mitts, which are all selling like hot cakes. Overall baking accessories have seen a 38 per cent increase in sales
Cupcakes
- Total cupcake consumption occasions (in home/carried out/out-of-home), excluding homemade, reached 44 million, up 11% year-on-year (Kantar Worldpanel, 52 w/e Feb 2011); this rises to 65 million occasions if you include home-baked cupcakes, up 52%
- However, supermarket sales data shows pack volumes declined 5.4% (52 w/e 15 May 2011)
- It is the homemade and premium own-label brands that are performing well, while the standard cupcakes, such as those aimed at children, which make up over 50% of the market, are not performing well
- The nation consumes £23.5m^ worth of cupcakes a year
Neff study
- Surveying 2,000 men and women in the UK, they found that men have “begun to channel their inner baker”, which suggests the interest was dormant rather than dead
- Of the men questioned, 48 per cent said that they could bake without any help while 63 per cent of women admitted they were less confident and would benefit from lessons
- Official statistics show the market is up nearly 20% in the last year alone, which is impressive in the current economic climate
- The home baking sector is now worth £645m, having almost doubled in the last 5 years
- 41% of Brits bake at least once a fortnight
- The average consumer eats home-baked goods 4.6 times
The Great British Bake Off
- TV series The Great British Bake Off is thought to be behind the staggering increase in the sale of baking-related goodies. Since series two of the show aired last month, sales of baking trays have increased by 25 per cent and baking ingredients are up 10 per cent
- Just last week, shoppers bought 23,000kg (50,706lb) of flour, 2,200kg (4,850lb) of marzipan, 360 litres (630 pints) of vanilla extract and 15,000 bottles of food colouring, according to supermarket Morrisons
- Sales of traditional cake stands are also sky high, up 207 per cent on this time last year – the biggest rise of all baking equipment, according to Debenhams
- New bakers have paid attention to Mary and Paul, investing in essential kitchenware such as food mixers, baking trays, measuring jugs, scales and oven mitts, which are all selling like hot cakes. Overall baking accessories have seen a 38 per cent increase in sales
Cupcakes
- Total cupcake consumption occasions (in home/carried out/out-of-home), excluding homemade, reached 44 million, up 11% year-on-year (Kantar Worldpanel, 52 w/e Feb 2011); this rises to 65 million occasions if you include home-baked cupcakes, up 52%
- However, supermarket sales data shows pack volumes declined 5.4% (52 w/e 15 May 2011)
- It is the homemade and premium own-label brands that are performing well, while the standard cupcakes, such as those aimed at children, which make up over 50% of the market, are not performing well
- The nation consumes £23.5m^ worth of cupcakes a year
Neff study
- Surveying 2,000 men and women in the UK, they found that men have “begun to channel their inner baker”, which suggests the interest was dormant rather than dead
- Of the men questioned, 48 per cent said that they could bake without any help while 63 per cent of women admitted they were less confident and would benefit from lessons
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