RESEARCH - initial inspiration

Crabtree & Evelyn Food - Smith and Milton

Crabtree and Evelyn always include beautiful illustrations on their products. The colours used are extremely reflective of their flavours, and are eye catching, making sure that they would have shelf presence. Although these are confectionary products, it is interesting to see how pattern can be applied to different formats, and how small detail is still visible on tis type of size and format. The cylindrical shape, also allows me to see how pattern would work on a product similar to Batiste, and how colour can be used within a range to separate flavours but also work as a set. 

Above are close up images of the patterns themselves. I have taken note of how objects that are related to the flavour have been used. This is something that I want to apply to the Batiste products, as they will be their own distinct flavours and identities. 

Owen Gatley

This illustration shows how related objects can be used and built up to create a repeated pattern. The cool pastel shades allow for a muted aesthetic, and could be a applied to a number of products. 

Fairytale Gardens - Elizabeth Olwen

Elizabeth Olwen creates beautiful patterns that are rich in colour and detail. Each pattern has it's own name and theme running through it. The above, title fairytale gardens, has a soft and gentle colour scheme, using singular colours to create continuity and range. 

Vintage Fuschia - Elizabeth Olwen

Although these patterns may be seen as quite simple, it shows how a single illustration can be used to build up a repeated pattern that is effective and covers a large space. The colour can then be change to separate flavours, products, names or themes.

In Bloom - Elizabeth Olwen

Quirky and bright patterns that are playful and eyecatching. The colours used would stand out on a product, and would allow for shelf appeal, drawing the customer in. The above patterns show how adding colour to the background can effect the overall aesthetics of a pattern. 

Farm to Table - Elizabeth Olwen

Here objects have been used to represent the purpose of the products. The products are farm based and therefore fruit and veg has been used to reflect this. The colours used aren't conventional farming colours, however, it has made the pattern much more vivid and playful.

Svenskt Tenn

The above patterns are much more detailed and intricate in comparison to some of the others I have looked at. There appears to be slightly too much going on within the two patterns, making them look cluttered and busy. The pattern in the first image almost looks too forced, as you can evidently see where the repeat stops and starts.