Research into existing product and pattern design has given me inspiration on how the packaging could be changed so that it is still fashion forward, whilst looking expensive and keeping the cheap price tag. Paul and Joe beauty, for example, are an extremely fashion-led brand, and this can easily be seen from their packaging and aesthetics. Each product is limited edition and asserts creativity. They come out every season in unique packaging that is specific to that season's fashion line, decorated with a signature pattern. Creator Sophie Mechaly states "It's about having fun. I don't ask for advice, I just have things I love. Who is the 'PAUL & JOE Woman'? Women who are totally self aware and fuelled by an inner confidence. Women who are brimming with so much determination to enjoy life that they may seem a little hedonistic. She is savvy, stylish, and not afraid to address her needs and desires. Women who have these qualities, and at the same time project charm, passion and compassion. These are the women PAUL & JOE is made for."
Paul and Joe really project their aims within their designs, and this is what intrigues me about it. They're the type of designs that appeal to a wide audience, whilst still being quite specific. For example, their Alice in Wonderland collection is viewed as adorable, but it is still appropriate to all age groups. I am therefore hoping that this research will inform my illustration when it comes to putting patterns together for the new graphic identities.
*images taken from google
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