Monday, 21 May 2012

CONTEXT OF PRACTICE - final crit


1. What is the publication trying to communicate?

An argumentative piece on whether kitsch is good or bad art focusing on the designers Meadham Kirchhoff.

Strengths

Imagery is consistant with the topic content is relevant and in depth.

Improvements

Legibility could be improved by spreading out content.

2. How is the format of the publication relevant to the content?

Strengths

Illustrations effectively communicate the idea of kitsch. The content is flowing well through the publication. Good interactive qualities.

Improvements

Maybe if the publication had been packaged in a typically retro style it would be more relevant to the content. Would need some actual images of their work to be included.

3. Comment on the practical, conceptual and/or symbolic consideration of colour. 

Strengths

Colourful, pastels, typical and recognisable to kitsch style.
Pastel colours compliment well.
Bright colour used sparingly and work well to emphasise elements.

Improvements

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4. Who is the target audience?

People who are interested in history or want to understand kitsch.

Assuming the role of the audience, what is your reaction to the publication?

Are the illustrations supposed to be kitsch because we like them for their style.
The text could be more clear.
Little illustrations are kitsch and fashion displayed is definitely kitsch.
We understand kitsch better now. 

Do you think this is the intended response? Explain your answer.

Yeah, we do understand kitsch better but we don't know whether we are supposed to love or hate it?

5. What context(s) would the publication be appropriate for? Explain your answer.

General art gallery/book shop.
Sold as a reference book.
College library.

6. Would it be appropriate for this publication to be viewed worldwide? Explain your answer.

Hard to understand UNLESS you have prior knowledge of artists and the idea of 'kitsch'.

The main points I picked up from the feedback was to do with the layout of the content and also the audience response.
In order to fix these issues, I plan on spreading my content out onto extra double page spreads. This will allow the text to be more legible. Although the prototype seen in the crit wasn't to the best standard, as the quality of print was pretty poor, the text could definitely be increased in size and lay out in more manageable chunks.
The audience response also asked whether or not they were meant to love or hate it. In order to clarify this, I will include a section at the back where I conclude and round up my thoughts and opinions on the subject matter. 

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