JAMIE OLIVER - iphone app

In order to experience Jamie Oliver's app first hand, I downloaded a free version on my iPhone. Extra recipe packs were available for purchase, at roughly £1.99. However, the main app itself cost nothing.

Loading page

When I first loaded up the app, it appeared clean, simple and reflective of Jamie Oliver as a chef. It had quite a rustic feel to it, with a modern edge, using identifiable white icons. When opened with the sound on, there is a little start up noise, but nothing too off putting or fancy.

Recipe Library

The next page you are taken to is your recipe library. With the app, you are given Jamie's Taster Pack, which includes ten recipes and three videos. This is a reasonable amount of recipes to come with the app, however, in order to purchase more, you have to become a subscriber which costs £1.99 a month. This is something that I personally would not want to do. Although it is evidently quite cheap, I feel that it would make much more sense to price each recipe individually, or as a pack, rather than paying a continuous fee for something you may only use once.

Recipe 

From the starter pack, I decided to look at the sticky apple and pecan cake recipe, as this is evidently a product of 'baking'. Firstly, the app gives you a summary of the product, which consists of a final image, quote and it also tells you how many people it feeds using a little icon in the top right hand corner.

Next, you can go onto the 'you'll need' tab. This page shows you both the ingredients and the equipment needed for the making of this products. Ingredients are shown in grams, with no option of converting this. 

Above is a list of the equipment needed, and sizes if necessary. 

Next, you can begin baking. On the 'steps' page, initially you are given a list of instruction in separate boxes like those you can see above. However, you may also note that you can rotate your phone for bigger images. 

Once rotated, your phone will take you through the recipe one simple step at a time. Each step is presented on this tag format, and in order to get to the next step you must swipe across using your finger. This becomes an issue during baking as your screen becomes messy, and you could even spill something over it.

If you double tap the screen at this stage, the app shows you a range of photos relating to the recipe. I am unsure as to why this is necessary, however, the images are of a high quality and make the end product look appealing.

An example of one of the steps further along in the recipe.

Other Features

Other features of the app include a digital shopping list, where you can drag and drop items or add your own, a video page and also essential ingredients and equipment.