Friday, 29 March 2013

UK GREETINGS - embossing and gloss/UV coatings

As part of my UK greetings brief, for my final cards, I have proposed that the illustrations featured on the front would be slightly raised with a glossy effect. I have therefore researched into these processes. 


Embossing refers to the creation of an impression of some kind of design, decoration, lettering or pattern on another surface like paper, cloth, metal and even leather, to make a relief. In regular printing or an engraving, plates are pressed against the surface to leave an imprint. In embossing however, the pressing raises the surfaces adding a new dimension to the object.
Embossing is an elegant process that changes the nature of the material that has been embossed. More often than not it elevates the standard and quality of the product. A notary’s embossed seal can give much weight to a regular piece of paper. Similarly, an embossed wedding card immediately changes the entire meaning conveyed by the invitation. The recipient is informed not only about the wedding but also that it is going to be a high profile wedding and an elegant ceremony.
Embossing thus makes things more beautiful than they originally are. The simplest of object can become pieces of art worthy of the highest praise by using a technique as easy as embossing. Of course, how good an embossed object looks depends entirely on the quality of embossing. Poor quality embossing can completely kill the appeal of an object. However, good quality embossing can make an object positively breathtaking.
Embossing involves the creation of an impression by placing the dies in contact with the stock under high pressure. Different kinds of paper show different kinds of embossed effects. There are also many different kinds of embossing that can be done like blind embossing, tint embossing and glazing to achieve different results. The process of embossing is relatively inexpensive and has many uses.
Embossing is used for aesthetic purposes as well as functional uses in industries. From embossing names on credit cards to embossed Braille books for the blind, embossing has a wide range of applications and uses.
Thus, embossing is a technique that adds elegance and sensuality to any paper or surface.

Gloss/UV coatings


Ultra-violet cured coatings can be applied over ink printed on paper and dried by exposure to UV radiation. UV coatings can be formulated up to 100% solids so that they have no volatile component that contributes to pollution. This high solids level also allows for the coating to be applied in very thin films. UV coatings can be formulated to a wide variety of gloss ranges. UV coating can be applied via most conventional industrial coating applications as well as by silkscreen.
Due to the normally high solids content of UV coating/varnish the surface of the cured film can be extremely reflective and glossy. 80 lb text and heavier weights of paper can be UV coated, however, cover weights are preferred.
UV can be applied on spot locations of the paper or by flooding the page. This coating application can deepen the color of the printed area. Drying is virtually instantaneous when exposed to the correct level of UV light so projects can move quickly into the bindery.
A printed page with UV coating applied can be very shiny or flattened to a matte finish. A good example of UV coated paper is photo paper sold for home printing projects. UV coatings that are not fully cured can have a slightly sticky feeling.

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