At first glimpse, you could mistake this bottle for being extremely simplistic. However, on closer inspection, it has a beautiful debossed label on the front. Although unreadable from a distance, close up I imagine this bottle would be full of detail. What attracted me to this, was also the stark white against the dark glass. This is something that I wanted to experiment with in my own designs.
"The objective of the beer was to create a beer that not only encapsulated everything that we as an agency are about but to 'create an impression' with our current and prospect clients. We decided to do just that with the labels, deboss them to 'create an impression' on the thick stock through a local printing firm's letterpress machine.
"The objective of the beer was to create a beer that not only encapsulated everything that we as an agency are about but to 'create an impression' with our current and prospect clients. We decided to do just that with the labels, deboss them to 'create an impression' on the thick stock through a local printing firm's letterpress machine.
The bottle case's were lovingly crafted by our very own Studio Manager (Master Brewer), Peter Bradley who is a genius when it comes to making anything from native Australian wood. He spent weeks producing a number of boxes which in turn created massive impact when they were distributed to our clients."
This bottle takes something simple, and uses it to making some really visually pleasing. Simple additions of colour really bring these bottles to life, and also allow for reinforcement of flavours. The matching bottle tops are an effective feature, also. In addition to this, I really love the use of hand drawn type, which gives it a playful feel, reflecting the title of the drink itself. The packaging also shows how it could be displayed on a shelf within a shop environment.
"The understated packaging design reflects all of the values of this 'rogue council of brewers'-honesty, a sense of humour and a desire to make a craft beer that you can actually drink! But don't just take our word for that, crack open a Wheat As, Good as Gold or a Pale & Interesting-and do your tastebuds a favour.
"The understated packaging design reflects all of the values of this 'rogue council of brewers'-honesty, a sense of humour and a desire to make a craft beer that you can actually drink! But don't just take our word for that, crack open a Wheat As, Good as Gold or a Pale & Interesting-and do your tastebuds a favour.
They're crafty, but not too crafty."
"The work is based on the port of Hamburg, and the marine life and the old stories of travel, mermaids and monsters that inhabit the sea."
Although the illustration is extremely detailed on the label, I feel that it still works within the space provided. It is also interesting to see how hand drawn type has been used along side a digital typeface, as this is something I want to explore. The shape of the bottle and the 'lid' are also obviously also really appealing, offering something different to what you'd usually find in a supermarket.
"What could be more reminiscent of a cold Northern winter than an insulating beard and a warming Muskoka seasonal brew? Our Double Chocolate Cranberry Stout is rich and sturdy with roasted dark chocolate malts, real cocoa, 70% dark chocolate, and freshly harvested local cranberries. Pair that with a slightly higher alcohol content and you’ll find yourself sharing this savoury offering all winter long. Beard not included."
Once again, this beer makes use of hand drawn type on the front of it's packaging. I feel that this always makes it more playful and personal, and displays a lot of effort. It is different to see a beer in a standard sized can as opposed to the usual pint cans that you would see. It is also unusual to see it in a can rather than a bottle.
"While the 21st Amendment can was embraced by fans of their main line beers, the brewery had to overcome a misconception that high-end beer could not come in a can. Through research, we gained insight that consumers of high-end beers are heavily engaged in the story of the beer. So we spun fantastic stories about the beers and used those stories as the centerpieces of the art. The first of the series was sold out a month before it was released."
Lager cans displaying an innovative way of keeping them as a pack, as opposed to the usual cheap bit of plastic that you would find in supermarkets. It is also interesting to see how they have pushed the colour green further by matching the caps to the type on the front of the can.
"Being the southernmost fjord in North America, Howe Sound has verdant green mountains with snow-capped peaks rising out of deep blue glacial waters. This is represented in the colour scheme. The design itself honours maritime history, particularly old cartography which knew little of these mysterious waters perched on the edge of the earth and therefore filled them with sea monsters. The goal was to create a simple, bold and timeless looking can that respects and continues over a century of classic North American beer can design."
On this beer bottle, I was interested to see how a large amount of hand written type worked on the label. Sometimes a lot of handwriting can get muddled on products, looking scruffy or even become illegible. However, I feel that this style really suits the imagery used, and it is evidently reflective of the type of beer.
"Au yeah!, a valencian beer with an american style, dixie inspiration, texas beer hops and an authentic flavour. The mixture of cultures is shown with a touch of humor in the naming, a unique graphic design and a handmade typography."
I showed an interest in this beer as mentioned above I wanted to explore the use of solid white text and imagery on a dark brown glass bottle. This works extremely well as the contrast allows everything to stand out. I also like how a standard label hasn't been used, the imagery has simply been printed onto the glass.
These beers take a similar approach to the bottle previous. I think this style of label is the most visually pleasing as they're modern and would definitely attract a younger audience (obviously 18+). The liquid being visible throughout the entire design is a nice feature, also.
"The concept is a simple one. One beer, 10 different bottle designs by 10 different designers. The design would be changed annually. The design could be put on beer glasses as well. The design is limited to black graphics on a 33cl glass bottle.
"We used a simple neck label design to make the bottle resemble a Santa Claus. The usual bottle label was printed in red colour. This small intervention retained their identity while adding winter flair. Osjecko pivo is the first beer brewery in Croatia, founded in 1697. "
These bottles display a different type of finish to all of the above. The contents of the bottle are completely covered with a metal-look finish.
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