The strong use of colour is what really makes this design successful. There is a sharp contrast, however somehow they still manage to compliment each other so well. This colour scheme has made me re-consider some of my own choices. It would be interesting to explore the idea of using the pastel shades that I would usually go for, mixing these with really bold contrasting shades.
The boldness of the typeface also adds to how eye catching the products are, as well as keeping them clean and simple. And, although individual words have been split up, they still make for easy reading, and have a strong impact on the viewer. This is also intended to reflect the message behind the brand of 'standing tall'.
'SHE (Sustainable Health Enterprises) is a New York-based organization whose mission is to improve the quality of life for women and girls in developing countries by challenging current thinking, and by investing in people and ideas. Their first initiative, SHE/28, addresses the lack of affordable menstruation supplies in Rwanda. The identity needed to capture the heart and soul of a brand that empowers women and girls to stand tall and proud. Thus the wordmark itself “stands tall”, emphasised by the bold underscore and colour palette. The text creates an empowering dialogue that strengthens the brand’s values. The deliberate space beneath “SHE” allows initiatives to find their place within the parent brand, as in SHE/28.'
The idea behind this design work is extremely quirky and fascinating. Stickers, stamps and little bits and pieces are always fun to play around with, making sending a letter that little bit more exciting. They also add a much more personal touch to the design company, giving a sense of who they are, just through a simple piece of mail. Things like this are a really nice little extra that allow you to display what it is that you're all about.
'Once in a while it happens that we have to send real mail out into the world.
«From Cologne with love» is our brandnew set of goodies, which we created to enjoy our clients and friends who receive mail from us, ourselves and - not to forget - the postman.
So we did a whole range of different sticky things to put on envelopes and parcels: different sized address-labels, stickers, tape and stamps (not sticky). All of these goodies can be combined however you like! Wantmail from us? Write us!'
A limited budget is what spurred on this design idea. Creative thinking had to occur in order to get past the obstacle of having little money to spend on the project. It's interesting to see what comes up when a barrier may be stopping you from producing what you want. As well as relating to the business, each product becomes unique, but it also connects you to the drinks industry in a way that an illustration or a simple logo wouldn't. What's also fascinating about this identity, is the objects included in the final image. Relevant objects add that extra little touch to the collection of items.
'We had a requirement to create a visual identity for Mylene Poisson, sommelier. Mylene is a studio friend who wanted a custom branding. Since the budget was limited, we applied creative solutions to design each component of the project. Using a wineglass, each item was stamped, making them unique and specific to her field of activity.'
Caramela is a chocolate boutique located in Monterrey, Mexico.
This city differentiates historically for having an industrial golden era in the steel manufacturing. As part of the concept, we considered these historical values to inspire the brand to simulate a high-end handcrafted chocolate factory.
The packaging design is inspired on industrial packaging systems. They used adhesive stickers and identification codes as part of the brand's language stylizing them with simple layouts and joyful colours.
Packaging and Promotion
This is a packaging design concept for a hypothetical tea company. The design is focused on the concept of afternoon tea - a time to unwind, re-energize, and relax after a long day of work. The package is therefore minimalist, calm in color and simple in shape, with a hint of the soothing elegance of steam swirls and tea drops. The container is reusable to encourage customers to buy replacement tea bags in the future for resource and money conservation.
When conceived, these cameras were meant to commemorate Japan's Golden Week, a time for celebrating Japanese culture and taking a well-earned rest from work. After the natural disasters of 2011, the cameras were taken on a whole new meaning; they became a way to help the community to recover from the damages caused by the earthquake and tsunami. With the purchase of a camera, you were contributing to the donation of EUR 20,000 to the Red Cross Relief Japan campaign.
The inspiration for this edition were the Japanese tenuguis and vintage Kimonos. Taking their craftsmanship approach and immaculate textile print design, we chose a calm and light color to celebrate the welcoming of the spring. The graphics covering the camera bodies, were printed with metallic Pantone on natural raw canvas. We used the same fabric to bind the books and the same metallic tones for the front/end book papers.
Objective
In 2011 Reynolds and Reyner finished two huge projects redesigning international brands of paints. After that they were asked to develop a new visual identity for a small Finnish company which was planning to enter the U.S. market. Without the past, unlike the majority of existing brands in the segment, but believing in the future, the key to access the market was a package design. "We don't just need - we must! stand out" - this phrase has become the basis at work on a new brand identity.
Process
How to create a brand that stands out? We need to find the design solution that hasn't been used by any of the competitors. At the same time showing the main features of the company - friendliness, quality and innovation. WTP is not just a manufacturer of paints - it's an assistant, always ready to help, suggest and defend from the hassles and problems. Repairs with WTP is simple, convenient and fast and this is what in it's simple design.
Results
No doubt, WTP is the most friendly and remarkable brand of paints on the shelf now. WTP has no corporate colors - it have the corporate identity, common for each design element - from business cards to packaging. Every item is bright and memorable combination of colors and objects that all together form whole the entire brand. The next step is to prove that the product is as high quality as its outer shell. But this is another story.
The effective solution for the prevention of the oral cavity infections.
Publishing and Editorial
'A personal project comprising a collection of things that have influenced me as a designer over the past year, including design, photographs, textures, art, quotes and extracts from books.'
A publication by none other than my good friend Daniel Wigham, featuring the beautiful Warren Leech.
'Tiny Genius Tavi Gevinson is launching Rookie Yearbook One, the book tie-in for her online teen zine, at McNally Jackson tonight! Yes, that’s right, we are hosting the basement party to end all basement parties. There will be live music, there will be candy, there will be riot grrrl throwback aesthetics, and countless feminist teens and their older sister(hood) worshipers, and rainbows, and laughter, and kittens!
The book—published by the greatest comics & art publisher of all time, Drawn & Quarterly—is 352 pages “of articles, interviews, photo editorials, and illustrations from Rookie’s first year” and comes with “stickers created by Rookie illustrators, a paper crown designed by Meadham Kirchoff, and a flexidisc with songs by Supercute! and Dum Dum Girls.” '
Variety of my own magazines
Picnic
Wonderland
POP
Vice - the fiction issue 2012
Information and Way-finding
'In collaboration with vuurrood I designed the routing and handouts for the open house at the Willem de Kooning Academy. The visitor was given a folder which also functions as a cover, with basic information about the academy on the front and back. Upon arrival visitors will see a wall of paper blocks where they can tear of leaflets of the studies they are interested in. Each study has his own leaflet, and contains basic information and a floorplan of where to find presentations and what time they start. To help the visitors a bit with finding their way in the multitude of studies the academy has to offer we designed a system where every study has his own colour.
The whole idea of this concept is that instead of getting loads of information about studies you’re not really interested in, you get only the info about the studies you came for. You basically compose your own information package.'
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