THEORY TO PRACTICE - artist research

Ulian Goldman

Spring Summer shoes

Meadham Kirchhoff

Miu Miu

Yves Saint Laurent

Charlotte Olympia

Vivienne Westwood

Pastel Puke zine

'After witnessing the utter genius that made up Meadham Kirchhoff's S/S 2012 runway show last fall fashion week, I felt instantly inspired. Not in an 'oh, pretty clothes!' way, but more like 'OHMYGODYOUPEOPLEKNOWMESOWELLTHISCOLLECTIONWASMADEFORMEILOVEYOOOOU' kinda way. All caps necessary. Rather than taking to my blog and typing up a rambly post on how amazing it all was, punctuating my sentences with it's so cute! it's so perfect! I DIE!! (like I so often do with my runway recaps), I decided to try doing something a little more creative to show my appreciation for the collection: I made a zine.'

Hato Press

Sometimes the most challenging jobs, are often the most rewarding. Recently we worked with MEADHAM KIRCHHOFF and helped them realise their idea for an invite in print, working with their designers we completed the mammouth layered job and just look at the results.

Tavi for Garage Magazine

'Here's a (shaky) video I took flipping through the insert I curated with Edward of Meadham Kirchhoff for the last issue of GARAGE Magazine. It's all included in the intro I wrote, scanned in below, but basically when Dasha asked me if I had any ideas for the debut issue I was feeling really inspired by blogs and zines of girls and young women who wanted to take Riot Grrrl nostalgia a little further through their writing/photography/etc., and felt very drawn to the idea of creating a space for that in a prestigious art and fashion magazine. When I sent all those links to Edward he was inspired by them too and because he basically lives in a vacuum of lace and stickers and ribbons he thought we should decorate their photos and everything ourselves, so everything throughout the insert is a little embellished.'

'Unfortunately parts were edited out once we passed it on to the magazine, but thanks to everyone who contributed and let us use their work: Arvida, Beth of Girls Get Busy, Claire, Clementine of GrrrlVirus, Grace Miceli, Kaitlyn of Kerplunk-Punk, Kelley McNutt, Louise Gray, Molly Soda, Natalya Lobanova of happy2bsad, Petra Collins, Sharna, and Sophie Convey.

I also moderated an interview between Mellody Hobson and Ikram Goldman for that issue, but the magazine is too speshul to bend and scan and everything. It was a delight, however, to interview businesswomen for a fashion magazine. This is me, recommending that you buy and read it, because there are also Prada dresses made out of fruit, and that's just down right enjoyable.'

Eleanor Hardwick