FASHION AS PHOTOGRAPH

Catalogue/product photography

Ghost mannequin

http://blog.chrisbrock.co.uk/2011/03/creating-the-invisible-mannequin-effect/

Visit you can go to in order to download a free PDF version on how to create the ghost mannequin effect (you have to tweet to download)

First permanent photographs

Produced on a polished pewter plate covered with a petroleum derivative called bitumen of Judea, which he then dissolved in white petroleum. Bitumen hardens with exposure to light. The unhardened material may then be washed away and the metal plate polished, rendering a positive image with light regions of hardened bitumen and dark regions of bare pewter. Niépce then began experimenting with silver compounds based on a Johann Heinrich Schultz discovery in 1727 that silver nitrate (AgNO3) darkens when exposed to light.

Louis Daguerre, Boulevard de Temple, 1838/9

Refined the silver nitrate process. In 1833 Niépce died of a stroke, leaving his notes to Daguerre. On January 7, 1839 Daguerre announced that he had invented a process using silver on a copper plate called the daguerreotype,

first-ever photograph of a person. It is an image of a busy street, but because exposure time was over ten minutes, the city traffic was moving too much to appear. The exception is a man in the bottom left corner, who stood still getting his boots polished long enough to show up in the picture.

In 1832, French-Brazilian painter and inventor Hercules Florence had already created a very similar process, naming it Photographie.

William Henry Fox Talbot

- Invented a fixing process

- Calotype - process using silver nitrate (as in black and white negative used in chemical processing today)

- UK

Lady Alice Mary Kerr's Portrait of Wilfrid Scawen Blunt, c.1870

Virginia Oldoini, Countess di Castiglione, photographed by Adolphe Braun, 1856 

A Tuscan noblewoman at the court of Napoleon III

In 1856, Adolphe Braun published a book containing 288 photographs of her so she becomes one of the first fashion models.


Age of the fashion magazine


- Improvements in the halftone printing (dot) process means photographs can be reproduced in magazines
- First ten years of the 1900s
- Before this drawn illustrations were used


Peterson's magazine plate, 1888