As the project looks at infographics, we need to bring the appearance of the guinea pig down to more basic levels. This may be through the use of simple outlines or even block colours. Here, Anima have done something similar. There reasoning for doing this was mainly down to cost, which is something that will evidently effect our group also.
"As a new company Anima just didn't have vasts of money to spend on complicated packaging. So it was decided to produce only labels for the bottles. This way they will be able to keep the packaging cost to minimum. It was important to me that the product wouldn't "suffer" from this decision and come out looking "cheap". Each label was also designed in a way it can be printed using just back + a pantone color or using only 3 colors when printing in CMYK, thus reducing the printing costs even more."
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