ESSAY QUESTION NOTES

Q1:

outline changing forces of modernity, industrialisation, urbanisation, experience of city, fashion, class, hierarchies, secularisation

HAUSSMANNIZATION IN PARIS 

- redesigned as modern city

- streets widened

- eiffel tower and exposition (moulin rouge etc)

- art that looked at social experience of modernity

BAUHAUS

- new period of hist. begun with end of WW1

- new modern period

- rebuilding society and the world

- new style of design to reflect this

- 'design for all', mass produced and cheap

- functional, cheap, new materials

- one language of architecture for whole globe

- sans serif font, neutral, international

Q2:

- new methods of print linked to modernity

- graphic design solution to the busy metropolis

- design that is informed by industrialisation

- underground map etc

- Malcolm Barnard Graphic Design as Communication...chapters on mod. and p mod.

- take a period in history and define that

- period of social change or turmoil

- good example...Russian Constructivists 1917 - 1924

- shift from one social order to another

- Bolsheviks and the state they tried to build 

- state in the social changed state in the cultural

- could use a subculture

60s

- interest in design for music

- disposable income = emergence of sub c, brought visual forms and growth of the individual

- post war affluence

- how did design follow of emerge from this

70s

- repressive society, counter cultural values

- Oz magazine, crazy layouts and radical material, banned for being obscene

- punk in the 70s

- own visual language

Acid house, late 80s

Q3:

- 4 writers on p mod, comparing and contrasting and applying them to work

- Glen Ward, Teach Yourself P Mod

- Rick Poyner, No More Rules

- Cranbrook Academy

- sources = Ward, Poynor, Barnard

- don't have to stick to tight def. of g.d...could look at graffiti and street art as p mod communication

- zines, p mod formal journal

Q4:

- Turner Prize

- Aura, Q. Benjamin

- Malcolm Barnard, chapter 8, g'd and art

Q5:

- United Colours of Benetton campaign

- Dove campaign

- ultimately want to sell just not in the same way

- discussion of Bullmore's quote

- Adbusters magazine, Kalle Lasn (1999) 'Culture Jam'

- last chapter of 'Ways of Seeing' by John Berger

- The Codes of Advertising, Sut Jhally 

- John O'shaughnessy and Nicholas Jackson O's, Persuasion in Advertising