TED BAKER - inspiration: Hennie Haworth

After deciding to come up with a collection of illustrations surrounding the theme of the 'countryside', we wanted to get some inspiration in order to make sure we represent the brand as well as possible. To begin with, we had it in our mind that we wanted simple, linear illustrations, taken from hand drawn into digital. However, we wanted to make sure we looked at every aspect. 
Hennie Haworth is a great example, who uses a mix of both watercolour and simple linear illustration that is then applied to wall murals, publications and textiles. 

Hennie Haworth

The Guardian and Observer -
"I illustrated a two part feature guide to british plants and animals, for Saturday’s Guardian and Sunday’s Observer."

Hennie Haworth did a feature for the Guardian and Observer, offering a guide to Britain's infamous plants and animals. Here, she has included a range of illustrations that show a range of animals, flowers and insects that the viewer would immediately recognise. Within our own brief, we wanted to make sure we focused on recognisable illustrations, in order to reflect the countryside, offering a display of Britain's most well-known.  

The illustrations were used within a publication, alongside text. It's interesting to see how effective the illustrations look when applied to such a situation, which is something we want to look at. We need to make sure that our images will be suited for both pattern and publication, and won't look too busy or out of place when placed with text and image.

English Wildlife -

These illustrations are particularly effective due to the use of colour. It offers a rather positive and uplifting view of English wildlife in full bloom. Although these vivid colours may not work within our own brief, we need to consider how colour will work across the brand, yet still represent the British theme in a positive manner. 

Wine Packaging - 

These images show how effectively pattern can be when applied to packaging. When applied to the wine boxes, the pattern is completely transformed. When applying our own pattern, we need to consider size, colour and spacing.

The Secret Museum -

"‘The Secret Museum is a unique treasure trove of the most intriguing artifacts hidden away in museum archives from all over the world – curated, brought to light, and brought to life by Molly Oldfield in a beautifully illustrated collection’."

Arena Media - 

"They are drawings of objects that all their clients represent, placed all around their office. On walls, tables, chairs, window ledges….."

The drawings below were applied across a number of large scale items including tables, chairs, window ledges and even walls. Wall decoration is something we need to consider within our brief in order to create a shop aesthetic.