479 POPCORN

479 Popcorn packaging

Packaging, Consumer

San Francisco-based The Engine Room created the identity and packaging for local 479° Popcorn—a new gourmet, organic popcorn made in small batches using heavy copper kettles.

The challenge was to create an artisan yet urban, chic and fashion-oriented brand identity that would target sophisticated snackers. The solution is minimal: an array of colour and textile patterns were used to identify flavors and the shipping boxes were designed to double as gift boxes. In just a couple months, specialty retailers around the San Francisco Bay Area began selling the product. Additionally, without any overt promotion, bloggers and media have gone wild over the product and package design.

Dave Braden/Mike Cotsifas, designers.


Create your own box of organic popcorn...

(http://www.commarts.com/exhibit/479-popcorn-packaging.html
http://www.479popcorn.com/index.html)