The limitation of colour within these products is really effective, and the teal and orange work well next to each other. There is a large range of products within this set, that visually all work as a whole. Branding and logos have been used throughout in order to do this. You can also see that different processes have been used, such as screen print and vinyl stickers.
Helsinki Food Company - Werklig
I always seem to like any work that has anything to do with macaroons. This is usually to do with the choice of colours, as pastel shades are used to reflect the subject. The pastels work extremely well together, and give a sense of what the food company is all about. The final photography of the images is extremely strong, and there is a strong range of both print and digital based products.
The Living Co. - Big Horror Athens
The use of spot colour on these range of products is extremely effective, and is a nice contrast to the use of greyscale within the illustration. A large number of products have been designed, such as business cards, letterheads and postcards. Although in greyscale, I feel that the overall visuals are extremely effective as they are simplistic, and a different take on usual food based design.
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