Innocent Smoothies are one of Feel Good Drink's main competitors. They have a big name within the UK and are in popular demand. They take on a very similar approach design wise, and the tone of voice is is also kept light hearted and humorous. One way in which Innocent really rival Feel Good is through their extensive product range. Innocent don't just deal in fruit juices, but they also cover veg pots and fruit tubes.
Their visuals are extremely upbeat and uplifting, which is achieved through the use of vivid colours and playful illustrations. They apply this over a range of different bottle sizes and formats, working cohesively as a whole and as a brand.
Juice
Smoothies
Kids
Veg pots
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